Bibliothèque
La bibliothèque idéale.
Marketing
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, Seth Godin
- Purple Cow, Seth Godin
Usabilité
- Submit Now: Designing Persuasive Web Sites, Andrew Chak
- Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points, Matthew Linderman
- Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing, Bryan & Jeffrey Einsenberg
- Call to Action: Secret Formulas to Improve Online Results, Bryan & Jeffrey Einsenberg
- Persuasive Online Copywriting: How to Take Your Words to the Bank, Bryan Einsenberg
- Making the Web Work: Designing Effective Web Applications, Bob Baxley