Social Media Landscape

Did you notice that the “Web 2.0” term was outdated? One can say that after months (years?) of overselling the “2.0”” stuff, it begins to fade. Now, modern marketers talks about “Social Media“. Because with always newer services, always more sophisticated concepts, copycat, mashups of mashups… it really begins to be confusing. This is why it was important to divide this big “ratatouille 2.0” into smaller meta-concepts to ease the understanding (Enterprise 2.0, Social Shopping, Social Medias…).

But have we taken the time to define what social media is? This is my point: to provide you with a definition and give an overview of what it relates to.

Let’s publish, share and sociabilize!

In “Social Media” there is “Media“, which means that social media are digital places for publication.

In “Social Media” there is “Social“, which implies sharing (files, tastes, opinions…) but also social interactions (individuals gathering into groups, individual acquiring notoriety and influence…).

Yes, you get the point: social media are places, tools, services allowing individuals to express themselves (and so to exist) in order to meet, share…

Infinity of tools and services

The main characteristic of social media is audience fragmentation: sources (hundreds of millions of blogs, wikis, forums…) as well as tools.

Those tools can take various forms (more or less sophisticated) and fulfill various needs, previously existing or not (yes, I’m talking about Twitter). The following chart illustrates the richness and diversity of social media:

SocialMediaLandscape.jpg

As you can see, those different tools and services can be grouped into categories:

Wow, that’s a lot of services to try! Now that the frame is set, it is time to analyze this phenomenon and to try to envision what will comes next.

There was a life before Facebook and there will be one after

Online communities didn’t wait for Facebook to gather and sociabilize within online forums. Bear in mind that a tool in itself is not able to create a community, only members can. Or to be more precise: the capacity of members to find new subjects and interaction modes.

So yes, Facebook is (still) hype, but history has shown us that audience can easily move from one service to another (remember Friendster?).

There is no tool to rule them all

Even if audience metrics show supremacy from large platform like MySpace, Facebook or even Cyworld in South Korea, global services which embrace multiple meta-functions (publishing, sharing, social networking…) are exposing their members to information overflow.

So even if audience is dominated by big players, niche players are growing fast.

You cannot hide anymore

Whether you want it or not, conversations occur with or without you. What you have to understand is that it is highly illusionary to think you can control your brand by restricting blog usage from your employee or by avoiding social networks.

Your brand does not belong to you anymore, it only exist in customers’ mind, which are massively present in blogs, forums, wikis, social networks… So you have to choose between suffering and benefiting from online conversations. That is why it is important to name a social media champion within your organization (just choose the right job title: Community planner, Social media manager, Community architect, Social analytics expert…).

Which KPIs?

Getting closer from your customers / prospects is a nice objective, but you first have to figure out which customers / prospects you want to be closer to. So you will quickly be in need to evaluate the real potential of those various nanomedia. This evaluation has to rely on dedicate metrics which are tailored to the constraints and specificity of social media.

Furthermore, if you wish to touch opinion leaders (influencers), you will have to qualify them in order to identify those with the more potential. This is where social metrics are relevant.
Such social metrics already exist and are used on various social platforms:

  • For blogs (age, audience, popularity, RSS feed subscribers, RSS subscribers / visitors, comments per post…)
  • For microblog (total tweets number, average tweets per day, followings / followers…)
  • For social networks (profile richness, age, friends number, friends of friends number…)

And if you wish to go faster and “invest” in social leaders, there are also various KPIs based on influence: pay-per-post, pay-per-tweet, pay-per-acquisition…

This is a long journey (but you still can achieve it)

Do not panic, we are only beginning to observe the rise of social media (and there conquest by marketers). There is stile a lot of territories to conquer for the most audacious of you. Bear in mind that social media consumers are indulgent with creative initiatives.

So let me sum this up:

  1. Test and experiment the richness of social media (remember: Facebook is only the tip of the iceberg)
  2. Try to understand social mechanisms (motivations, fears…)
  3. Name a social media champion in your organization (his first job: set up an observatory to assess your brand ‘s presence in social media)
  4. Define a social translation of your brand’s strategy (positioning, targets, value proposition, differentiation points…)
  5. Identify relevant media (social platform) and the right ambassadors (micro or nanocommunity)
  6. Jump in the water!

This is it. Let me remind you once again that you do not engage too much responsibility by experimenting new social campaigns (except for bugs attack). Bear in mind that social media is all about conversations and guess what: you can / should / have to be part of them.

97 commentaires pour “Social Media Landscape”

  1. Posté par Mr Boin a dit : le

    Just noticed you’re writting in english… when did you start doing that ?

  2. Posté par alex de référencement blog a dit : le

    Salut Fred,

    C’est nouveau, pourquoi écris-tu en anglais ?

  3. Posté par Guilhem Fouetillou a dit : le

    Social Media Landscape => Social Mediascape

  4. Posté par 2.0 is dead, long live Social Media « Marketing & Innovation a dit : le

    [...] Fred Cavazza’s article on 2.0 and Social Media   [...]

  5. Posté par Fred Cavazza a dit : le

    @ Mr Boin > In fact I’ve been writing in English for years but you didn’t noticed it! (OK, only 4 to 5 posts published in English)

    /Fred

  6. Posté par Le tampon “Web 2.0″ serait-il dépassé ? | Web2Startup a dit : le

    [...] Article Original posté par Fredcavazza (en Anglais) [...]

  7. Posté par Eric a dit : le

    C’est du copier/collé !!! :)

  8. Posté par Fred Cavazza a dit : le

    @ Eric > Copié / collé de quoi ? En fait il s’agit d’une traduction d’un billet rédigé en français le mois dernier. Par contre le schéma a été completé.

    /Fred

  9. Posté par Yann Lebout a dit : le

    Ce qui m’ennuie fondamentalement dans toutes ces appellations, c’est que leur multiplication n’aide absolument pas à une meilleure utilisation de ce qu’elles représentent (si jamais deux personnes tombent d’accord sur ce qu’elles représentent d’ailleurs). Bref, je préfère de loin le cafouillis sémantique autours des “stuff 2.0″ plutôt qu’une multitude de petits concepts qui font finalement qu’au lieu d’un gros fourre-tout indéfini, on obtient beaucoup de petits fourre-tout tout aussi indéfinis, qui en plus se rejoignent, se recoupent et se recouvrent par moment.

    Je suis par contre assez d’accord avec vos recommandations et votre approche de ces nouveaux médias (sont-ils des médias d’ailleurs ?). Tout cela sans besoin de s’encombrer d’une classification qui ne remplit plus le seul rôle que peut avoir une classification aussi vaste que celle-ci : rassurer par simplification. Bref, je ne suis pas convaincu du tout que le fait de parler de social media change quoi que ce soit à “l’univers 2.0″ (à part que le terme reflète nettement mieux l’évolution que le 2.0, une changement de mode d’utilisation du web plus qu’une nouvelle technologie)

  10. Posté par Laurent Sheriff a dit : le

    Dans le Social Media Landscape je rajouterais bien le système de gestion de Valve “STEAM” dans “Social Games” et/ou “MMO” et/ou “Discuss”
    L’essayer c’est l’adopter!!

    Pour plus d’info sur STEAM => http://fr.wikipedia.org/wiki/Steam

    Ps: Ce n’est pas de la pub!!

  11. Posté par Jean-Christophe a dit : le

    IMHO, social media landscape should include social lending sites like Prosper. Just my 2 cents…

  12. Posté par Thomasjestin a dit : le

    face à tout ce foisonnement de site qui plaît aux technophiles je n’en doute pas, on ne peut que constater la perplexité de l’homo internetus moyen à la recherche de simplicité…il est vraisemblable (mais pas certain!) qu’une lpateforme pourrait rafler la mise en adaptant toutes les trouvailles fonctionnelles des autres, cette plateforme pourrait être celle qui a réussi le plus dur, réunir la communauté, on pense notamment à Facebook, which could be the next big platform, the web OS lots of people were expecting (moi aussi jpeux parler en anglais!)
    on ressort toujours l’argument de friendster victime d’un effet de mode, mais n’oublions pas que si friendster a laisé passer le train du succès c’est à cause de lui même, en se tirant une vraie balle dans le pied: alors que tout le, monde y était, ils n’ont pas fait suivre les serveurs, après trop de ralentissmeents, tout le monde s’en est allé butiner ailleurs….

  13. Posté par in touch concepts a dit : le

    [...] modern marketers talks about ???Social Media???. Because with always newer services, always morehttp://www.fredcavazza.net/2008/06/09/social-media-landscape/2009 Ford Flex, up Close and Personal.It is just as shiny and sleek as the pictures, various [...]

  14. Posté par Bastien Le Hyaric a dit : le

    Je suis d’accord avec le commentaire de Yann Lebout comme quoi ces nouvelles appellations font tout sauf simplifier la vision de l’utilisateur sur les nouveaux services. La preuve en est que je ne suis pas d’accord avec cette nouvelle carte où on met dans deux catégories différentes MMO et Univers Virtuel (WoW et AoC sont avant tout des jeux à univers virtuels persistants par exemple).

  15. Posté par Proxilog, le blog ! » Blog Archive » Le paysage des médias sociaux a dit : le

    [...] intéressant de Fred Cavazza sur l’essor des médias sociaux, et la difficulté pour les entreprises à les [...]

  16. Posté par Kayembee a dit : le

    Really an excellent post. As I’m deep in social networking for my company it will definitely come in handy.
    For those who haven’t had the courage to go back and forwards to view all the links on this post, I’ve created a track for you to jog to see them all in a strait line ;)

    http://www.jogtheweb.com/reader/index.php?trackId=97

  17. Posté par Barman a dit : le

    I really enjoy Social media landscape writing of yours. Its a shame that you dont write more in english since it seems that you have pretty great wrirings.

  18. Posté par Le blog de Roland Crepeau » Quoi de neuf cette semaine ? // 5 juillet 2008 a dit : le

    [...] Social Media – La « map » de Fred Cavazza http://www.fredcavazza.net/2008/06/09/social-media-landscape/ [...]

  19. Posté par Dave Martin a dit : le

    Bravos, Fred! Excellent post.

  20. Posté par Michael Sean Wright a dit : le

    Fred,

    Thank you for the well laid out post. I hope that you continue to report from the frontiers of social media journey. I was impressed by your graphic as well, keep up the good work.

  21. Posté par Daily Digest | Get A New Browser a dit : le

    [...] FredCavazza.net » Social Media Landscape The main characteristic of social media is audience fragmentation: sources (hundreds of millions of blogs, wikis, forums…) as well as tools. Those tools can take various forms (more or less sophisticated) and fulfill various needs, previously existing (tags: socialmedia) [...]

  22. Posté par The Social Media Landscape | gordonbowman.com a dit : le

    [...] to think about the broad range of platforms and tools out there and was thrilled when I came across Fred Cavazza’s post on the current Social Media Landscape. He does an excellent job of analyzing the many social media players out there and does an even [...]

  23. Posté par Bookmarks For Last Week a dit : le

    [...] Social Media Landscape | FredCavazza.net [...]

  24. Posté par Social media revolution: don’t miss the bus « French guy on air a dit : le
  25. Posté par Social Media now has a landscape | Purple Squirrl a dit : le

    [...] Media Landscape [Fred Cavazza.net] This entry was posted on Monday, August 11th, 2008 at 9:36 pm and is filed under General. [...]

  26. Posté par Visualizing Social Media Part 2 « Direct Marketing Observations a dit : le

    [...] Then there is Fred Cavazza’s Social Media Landscape [...]

  27. Posté par Digital Solid: Marketing Technology ROI » Wish you had a map to the social media landscape? Here you go a dit : le

    [...] This post, describing what the social media ecosystem looks like today, offers some excellent insights. Kudos to Fred Cavassa … brought to my attention by way of Jennifer Van Grove’s “favorited Flickr” images, by way of her FriendFeed. Got that? If you’re unsure, Fred’s map may help: [...]

  28. Posté par A Perspective » Social Media & Visualisation a dit : le

    [...] it’s best just to look at the landscape to get an idea of just how intricate this is getting.  The key is delivering what people desire, [...]

  29. Posté par Yann Leroux a dit : le

    Bon, on a le droit de commenter en fr, alors ?

    Il est certain que Internet est un joyeux foutoir et que nous ne savons pas ce que nous faisons. C’est ce qui fait à la fois son intéret – on peut prendre le risque d’inventer – et son danger – il est toujours possible que *nous* accouchions d’un monstre (cf Little Brother, par exemple ou Scoogle)

    J’aime bien l’idée de paysage. Je l’avais utilisée a propos des jeux vidéos – le jeu vidéo comme ludopaysage.
    Pour le web, le rapprochement me semble également approprié. D’une part, parce que cela va bien avec l’imaginaire originaire du web – landscape, last frontier, great divide – D’autre part, parce que nous avons tendance à prendre les différents espaces qui nous sont proposés et que nous construisons comme des paysages à l’intérieur desquels nous interagissons.

    Cette tendance a voir les choses “en paysage” s’oppose a la fragmentation – le mot de diffraction me semble pkus exact : un message, n images dans n espaces – d’ou la le succes actuel des lifestreaming qui se posent comme bien comme “one [ring] to rule them all”

    Do i have to translate that in english ?

  30. Posté par Social Media Marketing Best Practice - Everything links « EverythingCU.com World 2.0 Adventure a dit : le

    [...] on his Flickr photo. Fred was already following this linking advice; he provided a link back to his blog entry on his Flickr [...]

  31. Posté par name a dit : le

    Hi!,

  32. Posté par glauco a dit : le

    so glad i can read english now. great posts

  33. Posté par Social Media Power Users And Influencers: Part 1 | The Future Buzz a dit : le

    [...] image credit:  fred cavazza (click image for high resolution version) [...]

  34. Posté par Rashi a dit : le

    Great overview – thanks! I have shared this with several clients embarking on social marketing strategies so take this as a joint appreciation from multiple grateful readers :)

  35. Posté par talk show 2.0 « Marketing & Innovation a dit : le

    [...] comme Francis Pisani ou le G9+ – à commencer par moi même qui ai relayé ce débat initié par Frédéric Cavazza il y a 6 mois – se demandent si le 2.0 n’est pas mort, les entreprises se mettent au boulot [...]

  36. Posté par Computer Ethics and Web Development - Thom Blake » A Brief Introduction to Social Media a dit : le

    [...] course, other people have already done most of the footwork. Please check out this post by Fred Cavazza, paying particular attention to the image of his taxonomy. Also note this essay by Paul Graham, [...]

  37. Posté par Toresa Slater a dit : le

    Great article! While searching for a picture to use for my own post I came across your “social media landscape” on flickr and of course followed the link you provided to the article. I’ve included both in my post so my readers can enjoy it as well.:)

  38. Posté par Social Media Is The Corporate Killer | Websites Made Simple a dit : le

    [...] Image credit: Fred Cavazza [...]

  39. Posté par Yes, Hire a Social Media Manager | Flack Me a dit : le

    [...] to social media practitioners currently, here’s a marvelous Social Media Landscape chart by Fred Cavazza that illustrates the possibilities. Share and [...]

  40. Posté par Le panorama des médias sociaux mis à jour chez Fred Cavazza | I Love Miage a dit : le

    [...] Cavazza a publié l’an passé un panorama des médias sociaux reprennant une grande majorité des sites communautaires, classés [...]

  41. Posté par Social Media Landscape Redux | FredCavazza.net a dit : le

    [...] last year’s first version of my Social Media Landscape, I am induced to publish a new version to sync with the market’s latest evolutions. And I a not the [...]

  42. Posté par Social Media Landscape Redux | MKT planet - News Web Marketing - Nouvelles Technologies a dit : le

    [...] last year’s first version of my Social Media Landscape, I am induced to publish a new version to sync with the market’s latest evolutions. And I a [...]

  43. Posté par Marc a dit : le

    Intéressant, des infos que je ne connaissais pas ! Merci

  44. Posté par Anna at ShoeHunting.com a dit : le

    Salut Fred!

    I suggest you look at http://www.ShoeHunting.com.

    ShoeHunting is a social shopping bookmarking platform for shoes aficionados. This site allows you to tag, save, manage and share the shoes you wear and those you find on the internet. With emphasis on the power of the community, ShoeHunting improves how people discover, remember and share shoes on the Internet.

  45. Posté par Ideal » Archive du blog » Social Media Landscape Redux a dit : le

    [...] last year’s first version of my Social Media Landscape, I am induced to publish a new version to sync with the market’s latest evolutions. And I a [...]

  46. Posté par goodluckgirl a dit : le

    su hayattır suyu koruyun

  47. Posté par CHRIS Y LAM » Blog Archive » WAW SoMe 101: social media landscape - los angeles – feminist – woc – management – tech – social media – marketing – web 2.0 – nonprofit a dit : le

    [...] Just wanted to post the landscape from my presentation. This is taken from FredCavazza.net. [...]

  48. Posté par Nick France Design - Graphic/Web design and Consulting » Social Media Landscape a dit : le

    [...] last year’s first version of the  Social Media Landscape, This is a new version to sync with the market’s latest [...]

  49. Posté par Thomas Sebastiani a dit : le

    Excellent resource!!

    Thank you for taking the time to write it.

  50. Posté par Ericpedia | First Aid Ready! a dit : le

    [...] Standard Media Landscape [...]

  51. Posté par Jason Blais » Blog Archive » RFL: The Relationsip of Social Media & Recruiting a dit : le
  52. Posté par Social Media คือ ? / คำอธิบายและตัวอย่าง | พัชร a dit : le

    [...] Chart นี้ครับ ที่มาจาก fredcavazza Social Media Chart [...]

  53. Posté par Megan a dit : le

    I am wondering if it would be possible to reproduce your image in a corporate article with full attribution to you? Please advise. megan.taylor@genesyslab.com

  54. Posté par What is Web 2.0? « CITSBits a dit : le

    [...] term, Social Media, (and the picture posted above)  is given on Fred Cavazza’s blog, because Web 2.0 is getting dated.  To distill it down to simplicity, Web 2.0 or Social Media [...]

  55. Posté par convert mts a dit : le

    su hayattır suyu koruyun haven’t got it .

  56. Posté par A Picture Tells a Thousand Words a dit : le

    [...] the social media landscape at fredcavazza.net and see which sites are linked according to purpose or intent. A handy little graphic to remind you [...]

  57. Posté par Napster 2.0: Now with news « Warren Tillery's Blog a dit : le

    [...] social-media writter Fred Cavazza said, “There was a life before Facebook and there will be one [...]

  58. Posté par SuperMedia: a book report on steroids « Warren Tillery's Blog a dit : le

    [...] isn’t saying we abandon professional journalism in favor of crowd sourcing or wikis, but rather that professionals use these and other tools as a means to accomplish their [...]

  59. Posté par It may be the end, but it’s really just the beginning – Evaluative report, part a « Almost a Librarian… a dit : le

    [...] sharing tools (the social media sites YouTube and Flickr), and SN sites (Facebook and MySpace) (Cavazza, 2008). In this way they are embracing the library 2.0 ethos of trying to meet users changing needs [...]

  60. Posté par It may be the end, but it’s really just the beginning – Evaluative report, part b « Almost a Librarian… a dit : le

    [...] as a social networker. Being ‘social’ in social networking and participating and sharing (Cavazza, 2008) is key, and I agree with Amy Bax (2009) that SN ‘is only as valuable as the amount of [...]

  61. Posté par It may be the end, but it’s really just the beginning – Evaluative Report | Almost a Librarian… a dit : le

    [...] sharing tools (the social media sites YouTube and Flickr), and SN sites (Facebook and MySpace) (Cavazza, 2008). In this way they are embracing the library 2.0 ethos of trying to meet users changing needs [...]

  62. Posté par What is Social Media? | Ricardo M Rodriguez a dit : le
  63. Posté par Social Media Marketing Mix – Analysis | Pittsburgh Social Media Marketing a dit : le

    [...] great article on the list of links and tools is available at http://www.fredcavazza.net/2008/06/09/social-media-landscape/. Bookmark [...]

  64. Posté par Number 2 – Module 1 « Online Learning Journal a dit : le

    [...] Social Media Landscape and Blog post [...]

  65. Posté par Campervan hire a dit : le

    Social Media involves management. You have to make the most of it because if you limit your self with the basic of yes having a page, some friends and some updates, you are only to waste tim. Social mEdia can be ones next big thing depending on the level of effort that they put in.

  66. Posté par MMO: Média social ou Antisocial ? | Hubert-SENANT a dit : le

    [...] un réseau social. Il est d’ailleur considéré par beaucoups comme tel. Source: http://www.fredcavazza.net/2008/06/09/social-media-landscape/ Maintenant, reste à savoir si les médias sociaux type blogs, twitter, etc, engendrent les mêmes [...]

  67. Posté par Revue du web : Les meilleurs liens de la semaine #001 a dit : le

    [...] – Social Media – La « map » de Fred Cavazza (FR) > Lire l’article [...]

  68. Posté par Social Media Models a dit : le

    [...] months later in June 2008, Fred Cavazza created the following diagram to describe the social media landscape. In his view, social media has [...]

  69. Posté par 5 Rules You Can Learn About Social MediaChristopher Ross | Christopher Ross a dit : le

    [...] is a lot of potential in social media and a lot of room to grow. Thanks to Fred Cavazza for the social media graphic, please take the time to read his [...]

  70. Posté par FredCavazza.net > Social Media Landscape 2011 a dit : le

    [...] diversity was my first motivator back in June 2008 when I created the first version of my Social Media Landscape: Social Media Landscape in June [...]

  71. Posté par Social Media Landscape 2011 | ME a dit : le

    [...] Concentrating your efforts and budget on Facebook is a risk, because you online aim to late majority. In order to reach most prolific users (power users), you will have to spend on less know and more innovative platforms. Educating people to social media’s diversity was my first motivator back in June 2008 when I created the first version of my Social Media Landscape: [...]

  72. Posté par เปิดตัวเว็บไซต์และ Social Media รูปแบบต่างๆ เพื่อให้คนทั่วไปเข้าถึงวัด และวัดเข้าถึงคนทั่วไปได้ a dit : le

    [...] ที่มา: http://www.fredcavazza.net/2008/06/09/social-media-landscape/ [...]

  73. Posté par Marina a dit : le

    Thanks a lot for this post! It reaaaally helped me a lot. ;)

  74. Posté par Continuing Module 1: Web 2.0, Social networking and the social life of information « Silver Wattle a dit : le

    [...] types of social media outlets that currently exist. The accompanying article on FredCavazza.net (http://www.fredcavazza.net/2008/06/09/social-media-landscape/) explains  what he means by social media: places, tools, services allowing individuals to express [...]

  75. Posté par Wk 1: Web 2.0: The social life of information | Brigitte a dit : le

    [...] March 12th, 2011 · No Comments · Uncategorized “Social Media Landscape”: visual presentation and article [...]

  76. Posté par Entertaining View of Social Media Done Right | InStore 4> a dit : le

    [...] image by fredcavazza via [...]

  77. Posté par Mr.Choice a dit : le

    Generally, Stylehive.com allows fashion people to store their favorite clothing stores which operate on the internet.

  78. Posté par nono a dit : le

    I think the term “social media” is way too broad because it encompasses so many different things. Most people think of facebook and twitter when you mention social media, but to me it makes sense to apply it to anything where you can be social, i.e. communicate with people. So that would include video sharing sites, forums, blogs, and even email. Now throw in the term “web 2.0″ and things get even more confusing. I’m sure we’ll be hearing of some new coined term pretty soon.

  79. Posté par Social Media Landscape (Day 4) | Swimming in the Social Media Sea a dit : le

    [...] conversations between netizens, companies, industries etc. can be considered as social media. And all these tools and services can be divided into different categories, for example: blogs and wikis belong to publications;  youtube and flickr belong to [...]

  80. Posté par The #1 Reason You Need to Engage With the Social Web | Daily Tips on Social Marketing and Search Engine Optimization | Searchable a dit : le

    [...] cc image credit [...]

  81. Posté par Lets get twittering…… « library geek in training a dit : le

    [...] I will confess that was me at one stage.  Yet, in reading a blog post by Fred Cavazza (http://www.fredcavazza.net/2008/06/09/social-media-landscape/) about his view that social Media is about online conversations and that we have choice between [...]

  82. Posté par webroot a dit : le

    its nice great site and i have added in my favorites list

  83. Posté par SNIPpets - SN and IL a dit : le

    [...] Fred Cavazza [...]

  84. Posté par SNIPpets - SN and IL – connected learning a dit : le

    [...] Fred Cavazza [...]

  85. Posté par Ethnic Technology and other ramblings | Bridging My Gap a dit : le

    [...] a question about social networking before reading anything. Just read Fred Cavazza’s ideas, http://www.fredcavazza.net/2008/06/09/social-media-landscape/ and realised I am not too far off  his mark with my own [...]

  86. Posté par Essential interaction! | careyque2 a dit : le

    [...] about conversations and guess what:    you can / should / have to be part of them.’ The Fred Cavazza site also gives a graphic without the flow of involvement and was produced in 2008 and thus some [...]

  87. Posté par Tara's INF OLJ » Module 1 a dit : le

    [...] main element highlighted by Fred (http://www.fredcavazza.net/2008/06/09/social-media-landscape/) is that social media is an extremely broad term. It covers so many tools and functionalities [...]

  88. Posté par Information has a social life! | brigitte blogs a dit : le

    [...] … there are any number of tools available in the social media landscape, as illustrated here by Fred Cavazza and the majority of them are freely available at no cost to the [...]

  89. Posté par Social Media Model Review: Social Media Landscape « Social Media Modellen a dit : le

    [...] In 2008 kwam Fred Cavazza met een toentertijd up-to-date overzicht van alle sociale kanalen: het Social Media Landscape (2008). Al snel werd dit een verouderd model en in 2011 kwam er een revisie. Cavazza deelt het landschap [...]

  90. Posté par Social Media Landscape 2012 « « FredCavazza.net FredCavazza.net a dit : le

    [...] I have been doing it for the last four years (2008, 2009 and 2011), let me introduce you to my latest social media landscape to help you understand [...]

  91. Posté par Twitter is the new SMS is the new e-mail « theglobalgoodblog a dit : le

    [...] things evolve– as with Facebook’s timeline, for example. For a nice introduction to the social media landscape, click on the image to the left. I’m sharing a handful or two of links to tips below.(Maybe [...]

  92. Posté par Bangkok Networking: May 14 to 20, 2012 | Bangkok Entrepreneurs a dit : le

    [...] Credit: Fred Cavazza [...]

  93. Posté par Bangkok Networking : 14 – 20 Mai 2012 | ici Bangkok a dit : le

    [...] Credit: Fred Cavazza [...]

  94. Posté par DGTL12002 – Week 1 « Michael Whip's Online Portfolio and Blog Site a dit : le

    [...] Social Media Landscape by Fred Cavazza [...]

  95. Posté par DGTL12002 Week 1 | socialmediadgtl12002 a dit : le
  96. Posté par Social Media Landscape 2013 « FredCavazza.net FredCavazza.net a dit : le

    […] year for the last 5 years, I publish a social media landscape (see past editions from 2008, 2009, 2011 and 2012). I assume I won’t teach you anything by saying social media are now […]

  97. Posté par Social Media Landscape 2014 « FredCavazza.net FredCavazza.net a dit : le

    […] I created this landscape back in 2008, social media was a category, a sub-part of the web. Things are different nowadays since social […]